Potential health effects of tobacco smoking in Uganda and how to overcome them through an appropraite communication strategy.

This paper rigourolys analyses literature on tobacco smoking and provides a historical perspective of tobacco smoking and the prevalence of smoking in different parts of the world. The dangerous chemical ingredients in cigarettes and their associated health effects are indentified and rigouroulsy analysed. Later, this paper suggests a communication strategy which can be adopted to convey scientific evidence to the public about the dangers of smoking. The analyse of literature shows that today, tobacco is one of the greatest causes of preventable deaths in the world. Smoking causes various diseases like various types of cancer (Lung, Oral, Stomach, Kidney, Breast, Larynx, Pancreas, and Eophagus cancers). Chronic Obstructive Lung Disease (COPD), heart diseases, miscarriages, poor sperm quality, impotence, Sudden Infant Death Syndrome and low birth weight. Significant evidence of such diseases has been observed in United States and South Africa which is one of the top smoking countries in Africa. Despite the existence of World Health Organisation Framework Convention on Tobacco Control as well as national laws restricting tobacco use in various countries, the rate of smoking is increasing at a tremendous state especially in developing countries among the adolescents. This means that many tobacco's future victims are today's children. The reason for the high rates of smoking is attribute to the complex marketing skills and strategies of tobacco companies which hinder tobacco smoking control programs. Therefore, if we are to achieve sustainable development as well as the Mellinium Development Goals, we should stand up jointly to stop the smoking habits among the people through collective efforts and collaborative campaigns. An appropriate communication strategy as suggested in this paper is required to counteract the persuasive smoking evil adverts of tobacco companies.